I have just been perusing an old friend and colleague’s new site ‘Open for Ideas’ and I love it. It’s brand spanking new and there are some good thoughts on there. Makes you stop and think. It’s early days But I will make sure I pay a visit on a regular basis.
From his site, Mr. Dave Birss asks a very interesting question; what is creativity? Thinking about it, I haven’t got a scooby. I know for my own part it’s sitting around and thinking of ‘stuff’. But that doesn’t explain ‘creativity’.
At the moment I’m tussling with an idea called the ‘Marijuahana Trench’. Very strange fish living in the deepest part of the Pacific Ocean.
This idea started with the name ‘Mariana Trench’ and I thought it would be ‘funny’ to change it to ‘Marijuahana’ instead. A bit of wordplay that conjured up a whole raft of ideas. But that’s just me, mucking about with words.
Everyone is creative. There are creative accountants whose magical book work can save or destroy a company. Anyone who has gone to the fridge and seen the sparse contents and thought, ‘yes, I can do something with parsnips and ham that could have anyone salivating with delight’. is creative.
Anyone stuck in a tube strike can think of creative ways to get to their destination. It may not be the most direct route, but it can work.
One thing creativity could be seen as is ‘bending the rules’. Changing one thing slightly to create a new reality and then fleshing it out to become amazing.
I remember reading about the old comedic actor Terry Thomas and his fight with Parkinson’s Disease. It became so bad that he couldn’t walk through a doorway without falling. So one day he danced through it, The next day he limboed through it. Anything rather than just walk through it because his poor brain couldn’t negotiate it in the normal way.
Personally, I love the ‘rule-bending’ approach. I remember a team-building exercise where a group of people were told to get across a river using only what they had to hand. One of the team – who shall remain nameless – smuggled a mobile phone into the game, phoned a cab and got his whole team across a bridge two miles away and into the pub before any other team.
It was cheating. But it was creative.
So what is creativity? It could be thinking around a problem by unconvential means. Or something else. I’m open for ideas.